31st March 2022
MASON Cycles at 'Cyclingworld Dusseldorf’
MASON Cycles recently exhibited at 'Cyclingworld Dusseldorf’, a relatively new exhibition in the Rhine-Ruhr. With the show's focus on smaller makers and a much more independent feel, it was a natural fit for MASON - helped by the incredible interior architecture of Areal Bohler - a 100 year old site previously given over to mass industry, has been repurposed for numerous businesses and the striking show hall that we found ourselves in on Thursday evening, capping off an 18 hour day of travelling.
We tend to keep exhibitions few and far between, we do them when we have something new to announce and as well as the newly released RAW hardtail on display, we also had the first ever look at our two new models. The 'SLR', our take on a modern long-distance randonneur and all-road bike, and the 'Exposure', a steel, long-distance gravel bike with extra carrying capacity and tyre clearance, were extremely well received. These bikes serve to cover some niches and riding types not fully catered for by the existing range, and give a bit more choice and versatility for certain styles of riding - as always, firmly from the MASON #MadeForMiles ethos.
Saturday flew by, welcoming newcomers to the brand and catching up with long-term customers - some who knew we were coming, and some who happened upon us by luck. It was great to catch up with people we'd previously welcomed to the MASON barn too. We had a steady stream of great conversations and keen interest in the whole range, so much so that lunch and the first beer of the day didn't come until 4pm, most unlike the usual show experience!