Join us to celebrate a decade of doing things differently: a bikepacking weekender into the heart of Sussex, sleeping and dining amid the rewilded beauty of Knepp.

2024 marks ten years since the foundation of MASON Cycles: ten years since Dom and Julie established a progressive bike company that wasn’t afraid to blaze new trails and do things differently.

  • Ten years of going against norms and expectations.
  • Ten years guided by progressive principles.
  • Ten years of finding creative solutions to complex challenges.
  • Ten years of showing the world the goodness that comes out of Sussex.
  • Ten years of working with experts and friends to create something special.

It’s time to celebrate. And the best celebrations involve a bike ride, a shared meal with friends, a campfire and maybe a few beers.

We’ve chosen a special space to mark a special anniversary. Somewhere that shares MASON’s belief in progressive thinking and doing things the right way – not necessarily the easy way.

The Knepp Estate in the Sussex Weald is a world-renowned showcase for the ethos and practice of rewilding. Twenty years ago, the estate’s owners cast aside the industrial norms of intensive farming, and returned 3,500 acres to nature. Under the careful stewardship of ecology experts, this area of Sussex wilderness is now thriving, supporting an ecosystem that is home to deer, beavers, cattle, pigs, storks and untold species of flora. 

Book your place now on MASON's special two-day bikepacking adventure on 21/22 September, or read on to learn more...

Join us for a bikepacking weekend that connects our very special bicycles to the landscape that inspires their design. We’ve arranged an itinerary to remember:

Saturday 21 September

  • Start at the MASON Barn for a round of locally sourced refreshments and a tour of MASON Cycles, guided by Dom Mason, before we depart.
  • Drop your tent with us Enquire Here and we can shuttle it to the Knepp Wilding campsite, or do it bike-bivvi style.
  • All rides are mostly off-road and are suitable for gravel and adventure bikes with min 35mm tyres.
  • Enjoy an off-road ride from the MASON Barn over the South Downs and into the Sussex Weald, led by the local guides of Marmalade MTB. Choose your group and level of ride, there will be a mix of downland trails and quiet lanes.
  • The Wilding Ride, all about enjoying the countryside and stopping and learning about significant points along the way. So, although the rides vary in length, they are very much supposed to be group rides, centered around community, fun and full appreciation of the beautiful countryside we'll be riding through.
  • Expected distances for the rides are around 24 km (15 miles), 40km (25 miles), and 56km (35 miles).
  • Ride waypoints will include iconic local sights such as Chanctonbury Ring, Wiston winery, various other vineyards, Shipley windmill, picturesque Sussex villages, the River Adur, and the wider Knepp area itself.

  • At Knepp, set up camp at the heart of the estate: a unique semi-wild campsite amid nature, where storks circle overhead. Bring your bikepacking gear, ask us about shuttling a tent for you, or enquire separately with Knepp about glamping options.

  • Take time to relax, walk, explore, or swim in Knepp’s own secluded pond.

  • Gather in Knepp’s Wilding Kitchen restaurant, for a shared evening meal of sustainable produce grown from the land around us. Expect to sample Knepp’s own wild range meat and zero-miles organic vegetables.

  • Relax round an evening campfire, as we share stories and toast ten years of riding bikes together.

  • Sleep well, comfortable in your bikepacking set-up, amid the calm of nature.

Sunday 22 September

  • Wake up surrounded by birdsong: nature’s best alarm clock.

  • Enjoy Julie's tasty bircher muesli and fruit, cook up your own camp breakfast, or return to the Wilding café for more organic goodness.

  • Learn about Knepp’s famous rewilding journey, with an expert talk from an ecologist.

  • Saddle up for a return to the MASON Barn with Marmalade MTB: another meandering route through the South Downs National Park towards the MASON Barn by the Sussex coast. Expected distances are around 19 km (12 miles), 32km (20 miles), and 40km (25 miles).

This will be a special weekend to share with the MASON community. We’d love you to join us to celebrate our first decade of doing things differently. Whether you’re a MASON owner or just a MASON fan, it’s time to get your bike and your bikepacking gear prepared for an adventure.

Would you like to try a MASON bike from our demo fleet? This could be the ideal opportunity. Contact us to check availability.

This is a ride for everyone who loves an adventure, but as a way of giving something back to our MASON customers, please use the code MASON10YRS when you book your place, so we can verify your ownership and offer you a £50 discount to help thank you for ten years of support.

Secure your place on The Wilding Ride