Unveiling Dom Mason's Dream Ride | The MASON Exposure

Dom Mason's Custom Build Exposure

At Mason, every new bike leaving our workshop sparks a sense of admiration, but sometimes a particular build captures our attention so profoundly that we can't help but dream of having one for ourselves. The perfect opportunity presented itself at the prestigious DTswiss Craft Bike Days gathering in Germany. Dom, the designer and founder behind Mason, seized the moment to create the Exposure bike of his dreams.

The Dream Build

Dom’s MTB and Skate background combined with an affinity for fast trails and single-track led him to envision a bike that would effortlessly conquer any terrain. The foundation of this dream build lies in the 650b wheels, allowing for a comfortable ride over some of the roughest terrain. Carefully crafted with precision and performance in mind, a custom set of DTswiss GRC1400 650b carbon wheels, laced onto a SON dynamo hub, forms the backbone of this extraordinary bicycle. The 52cm Exposure frameset at the centre of this build boasts a distinctive touch with a specially made, polished stainless MASON icon adorning the seat tube. The frame is elegantly finished in the eye-catching 'FilterYellow' colour, accentuated with copper decal detailing, creating a truly special finished bike that stands out.

Components for All-Terrain Mastery

To ensure the Exposure lives up to its name, Dom Mason meticulously selected components that prioritise speed, agility, and all-terrain capabilities. The Vittoria UK 2.25" Mezcal tires provide ample traction.

The Sinewave Cycles Beacon, powered by a Sonnaben Dynamo Hub, adds a touch of innovation and further practicality to the build. Mounted to the Allygn Components Diamond Rack, this setup not only enhances visibility for those dark winter commutes home from the barn but also provides consistent power for charging on the go, especially on longer bikepacking adventures.

The Ritchey Logic VentureMax bars and stem, Hopetech Headset, and SRAM Force AXS mullet drivetrain contribute to the bike's overall performance, ensuring a seamless and comfortable riding experience. The MASON Penta Seatpost and Fizik Vento Argo Saddle complete the ensemble, providing comfortable contact points on the bike during long rides.

A Proud Moment at DTswiss Craft Bike Days

The DTswiss Craft Bike Days gathering in Germany served as the perfect backdrop for unveiling Dom's Exposure. Surrounded by talented builders and iconic brands, the event provided an exciting platform to showcase this exceptional creation. The unique build, precision engineering, and top-tier components make the Exposure a bike that not only meets but exceeds the expectations of discerning riders.

From the meticulously chosen components to the Dedacciai tubing that makes up this unique frame, this custom Exposure is a testament to our boundary-pushing #RideDrivenDesign philosophy and the #MadeForMiles quality and craftsmanship that our partners and Cicili Barco embody. As this Exposure heads out of the barn and onto the trails, it promises to be a bike for life, and one that will surely turn heads.

"I've been watching the new Exposure bikes go out of our workshop and each time one leaves the Mason Barn, I think 'I really want one of those for myself'. The DTswiss show came up and I saw my chance!

The frame has a specially made, polished stainless MASON icon on the seat tube and it's finished in our lovely 'FilterYellow' with copper detailing. All components are chosen for maximum, all-terrain speed and ground-covering fun. I really love the way it turned out and can't wait to ride it!"

- Dom Mason