Our choice of frame materials - notably aluminium, steel and titanium - are always premium and durable, so they last as well as they perform, and can be renewed, re-finished and repaired if needed. No corner-cutting and no materials with short lifespans destined for a fast-track to landfill.
From the start our passion has been fuelled by working with small makers and material suppliers within Europe, mostly Italy and the UK. This is not only because we want to work with the best possible suppliers and visit them to work as closely as possible, but also because the process of shipping products from the other side of the world does not feel acceptable. Where it is not viable to make our products within Europe, for example our forks, we will be looking at more environmentally friendly ways of transporting these.
We love the nature and craft of metal frames and will never make a carbon fibre MASON frame. Of course the performance of modern frames is truly astounding, there is no arguing that, and we realise that the metal tubing manufacturing process is far from perfect environmentally, but we believe in the sustainable and long lasting nature of the product. We also believe that a properly designed metal frame, using high quality tubes and fabrication, can equal or outperform a carbon framed bicycle in many ways.
We love welds! The design and production process for the carbon frame leaves us a little cold, and we worry about the environmental impact and ability to recycle and re-purpose.
We do use carbon forks. This is because, in most instances, they outperform a metal fabricated fork in just about every way and have many advantages for the type of bicycles that we make. We have engineered in replaceable wear surfaces, such as the ‘F-Stop Dropouts’ in an attempt to ensure the forks have the longest possible lifespan.
As we grow, we will continue to look at alternative ways to make forks and will use a metal fork if it makes sense from a performance point of view [such as a load carrying fork for a MTB], we will also look more closely at the carbon fibre production process and product lifespan to see if we can discover improvements.
One reason we care about the aesthetics of our bicycles is because we want our customers to love the bicycle they ride. This not only helps on those tough points of a journey, but also by forming a strong bond with a MASON bicycle we hope that owners are encouraged to truly cherish and keep them running for as long as possible.
Our bicycles are engineered to be adaptable, to change with riding styles and updates and progression with technology and components.
We don’t do ‘model years’. We introduce new models when we have identified a real progression, riding requirement and a bicycle that can help you achieve your goals.
Our ideal type of riding is to balance going fast with taking as much time as possible to look around and consider the landscapes we ride through, noticing the condition of the land, and also how it might be damaged or suffering from human interference.
When we found our HQ - the Barn in Sussex - part of the appeal was to utilise an existing old farm building. This allowed us to minimise our carbon footprint by not building a new premises to cater for our business operation needs, as well as giving us a beautiful location to work from surrounded by countryside.