Our choice of frame materials - notably aluminium, steel and titanium - are always premium and durable, so they last as well as they perform, and can be renewed, re-finished and repaired if needed. No corner-cutting and no materials with short lifespans destined for a fast-track to landfill.
From the start our passion has been fuelled by working with small makers and material suppliers within Europe, mostly Italy and the UK. This is not only because we want to work with the best possible suppliers and visit them to work as closely as possible, but also because the process of shipping products from the other side of the world does not feel acceptable. Where it is not viable to make our products within Europe, for example our forks, we will be looking at more environmentally friendly ways of transporting these.
We love the nature and craft of metal frames and will never make a carbon fibre MASON frame. Of course the performance of modern frames is truly astounding, there is no arguing that, and we realise that the metal tubing manufacturing process is far from perfect environmentally, but we believe in the sustainable and long lasting nature of the product. We also believe that a properly designed metal frame, using high quality tubes and fabrication, can equal or outperform a carbon framed bicycle in many ways.
We love welds! The design and production process for the carbon frame leaves us a little cold, and we worry about the environmental impact and ability to recycle and re-purpose.
We do use carbon forks. This is because, in most instances, they outperform a metal fabricated fork in just about every way and have many advantages for the type of bicycles that we make. We have engineered in replaceable wear surfaces, such as the ‘F-Stop Dropouts’ in an attempt to ensure the forks have the longest possible lifespan.
As we grow, we will continue to look at alternative ways to make forks and will use a metal fork if it makes sense from a performance point of view [such as a load carrying fork for a MTB], we will also look more closely at the carbon fibre production process and product lifespan to see if we can discover improvements.
Where we design and use plastic based components, we try to work with suppliers who use sustainable practices and recycled and reusable materials. For our 3D printed components we use 3DPrintUK, not only because they produce super high quality components and are UK based, but because they aim to be the first fully certified, carbon-neutral 3D printing bureau by the end of 2023 and the first 3D printing bureau to offset 100% of their plastic output.